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A wonderful shop to deal with. Friendly and helpful service and a great selection of models. Highly recommended.

Google ReviewBrettReviewed 19/10/2023

It's always great to do business with this company - first rate!

Google ReviewRay HeadReviewed 12/04/2022

Definitely will be a repeat customer and I look forward to dealing with Swapmeet again. 5 stars truly earned - keep up the great work!

Google ReviewChrisReviewed 13/04/2022

ERTL

ERTL, established in 1945 by Fred Ertl Sr. in Dubuque, Iowa, is a company renowned for its die-cast metal replicas of farm machinery and equipment. Over the years, ERTL has expanded its product lines to include construction equipment, trucks, and an assortment of vehicles from different genres, including muscle cars, and even aircraft.

The Focus on Agriculture and Beyond

While ERTL started with a strong focus on agricultural toys and models, appealing primarily to children and hobbyists with an interest in farming, the brand has garnered a wider audience by diversifying its offerings. Their models are highly detailed, appealing to both younger fans for play and older collectors for display purposes.

ERTL's Commitment to Detail and Quality

ERTL models are typically produced in several scales, the most common being 1:16, 1:32, and 1:64. These scales allow for intricate detail and a more substantial presence for display. Even the smaller scale models manage to capture the essence of the actual machinery with considerable detail, considering their size.

ERTL utilises die-cast metal in much of its product line, providing durability that stands up to the rigours of play and the passage of time. Many models feature moving parts, like wheels, steering components, and detailed engine parts, which increase both their play value for children and their authenticity for collectors.

Culture and Collectability

ERTL models have become ingrained in American culture, especially in communities where farming is part of the heritage. Collectors of ERTL models not only seek out the models for their craftsmanship but also for their cultural significance. They represent a way of life, a bygone era, and the progression of agricultural technology.

For many collectors, the value of ERTL models often goes beyond mere aesthetics to evoke a sense of nostalgia and a connection to the history of farming and rural America. Limited editions and discontinued models, in particular, are highly prized and can become valuable collectibles.

ERTL in the Collectors’ Market

In addition to their standard lines, ERTL has produced a number of limited edition and special release models that hold significant cachet among collectors. These special models often have higher levels of detail, limited production runs, and unique features that set them apart from standard releases.

Community and Legacy

ERTL has a loyal following among collectors and hobbyists. They hold a significant place in agriculture and toy fairs, with enthusiasts showcasing their collections and favourite pieces. The brand's legacy in die-cast manufacturing has cemented its status as an iconic name within the collectible model community.

Conclusion

As a touchstone of American heritage and the agricultural community, ERTL stands as a beacon for quality and tradition in the world of die-cast models. The brand continues to produce models that are sought after by collectors and revered for their ability to honour the vehicles that have powered the industry and the nation. Whether for the display case or the sandbox, ERTL’s models have embodied quality and craftsmanship for generations and will likely continue to do so for many more.

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