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Google ReviewChrisReviewed 13/04/2022

A wonderful shop to deal with. Friendly and helpful service and a great selection of models. Highly recommended.

Google ReviewBrettReviewed 19/10/2023

It's always great to do business with this company - first rate!

Google ReviewRay HeadReviewed 12/04/2022

Bitter

Bitter Automotive is a lesser-known, niche car manufacturer from Germany, founded by Erich Bitter, a former race car driver, in 1971. The company specializes in producing luxury vehicles, and it has carved out a unique niche in the automotive market by re-bodying mainstream vehicles with more exclusive, bespoke exteriors and interiors.

Rise to Prominence

Erich Bitter developed a passion for cars and racing at a young age and competed in various racing events, including the 24 Hours of Le Mans. Using the experience gained from his racing background, Bitter set out to create cars that blended performance with the opulence of luxury grand tourers. The brand gained prominence in the 1970s with the introduction of the Bitter CD, a stylish coupe based on the Opel Diplomat's underpinnings. The CD's blend of American muscle and European design finesse garnered attention from car enthusiasts looking for something distinctive and exclusive.

Model Evolution

Over the years, Bitter offered a range of models including the SC coupe, sedan, and convertible, which were based on Opel Senator components. Like its forebears, these models were known for their blend of performance and luxury at a price that undercuts more prestigious but otherwise similar offerings from marques like Ferrari and Maserati. The Bitter Company later ventured into producing smaller series and unique bespoke vehicles.

Challenges and Adaptation

The car manufacturing landscape is replete with challenges, especially for small, independent companies. Bitter has faced various challenges throughout its history, including financial difficulties and the need to adapt to changing markets and consumer tastes. Despite this, Bitter has managed to survive by focusing on its niche in the luxury car market, showcasing the brand's resilience and commitment to its unique vision of car manufacturing.

Contemporary Status

In the contemporary automotive scene, Bitter is not mass-producing cars but instead has occasionally introduced limited-run special models. It's a company that appeals to connoisseurs who value rarity and personalisation in their vehicles.

Brand Legacy

The Bitter brand, while not widely recognised on a global scale, is held with high regard by classic and luxury car collectors. Its vehicles are appreciated for their design, exclusivity, and the individual character they bring to the grand touring segment. The firm's dedication to manufacturing luxury cars with a personal touch continues to attract a select group of automotive enthusiasts.

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